Welcome!
I’m a product designer who’s passionate about strategy, systems, and research, and driven by curiosity and collaboration.
I’ve been designing professionally for over 10 years, with my most recent 5+ years as a product designer at CallRail, a B2B marketing analytics and communication platform for service-based businesses. Prior to my current role, I was a UX designer at a marketing agency for financial clients (Kabbage, SoFi, Synovus Bank, and Equifax), as well as at a web design agency designing for the non-profit sector.
Analytics Dashboard
When users log into CallRail, they now find aggregated insights and date comparisons to more quickly understand how marketing efforts perform week over week. The previous app landing page, a call log, is accessed through a link on the total calls card, which reduces the number of large backend queries and improves app performance.
Google Ads Integration
This project offered a one-to-many solution for CallRail’s most valued and experienced users, as well as an extensible, step-by-step setup pattern that benefits all integrations users.
Analytics Vision
Along with the Director of Product, I developed, designed, and presented a vision that identified areas of opportunity for the core product of our platform. This presentation included modeling, themes, and concepts.
Messaging Center
CallRail urgently needed build an experience for businesses to respond to their text-based messages in order to avoid displacement in the business communication and marketing analytics space because social platforms are increasingly becoming more popular marketing channels. Businesses need a consolidated location to respond to customer engagement as well as respond to incoming text messages to their tracking numbers.
Information Architecture
After 10 years and 3 additional products, CallRail’s webapp architecture was confusing, and it was getting in the way of user onboarding. Settings and configuration pages are now centralized under a single section, which is accessed through the product’s global navigation.
Design System
I created a design system and email playbook for
HD Supply, which includes multi-audience email marketing campaigns and landing pages that utilize data collection for more targeted segmentation and personalization.